Billboard Appraisal and Consulting Services

Donna Desmond, President of Donna Desmond Associates, is a renowned expert in the economics and valuation of outdoor advertising assets. Ms. Desmond has prepared hundreds of appraisals of billboard assets for use in transactions, breach of contract, eminent domain, shareholder disputes and landlord disputes. Ms. Desmond has testified on valuation and economic issues related to static and digital billboards in Federal District Court and Superior Courts in California, Nevada and Texas.

Ms. Desmond has extensive experience in the valuation of outdoor advertising companies and related assets including billboards, wallscapes, digital media and other non-standard media. She has valued assets of every major outdoor advertising company in California, Nevada, Texas, Oregon and Arizona including CBS Outdoor, Clear Channel Outdoor, Empire Outdoor, Meadow Outdoor, TKG Billboards and TKG Vaca Signs, Rogers Media Company, American Outdoor, Eller Media, Infinity, Outdoor Systems, Regency Outdoor, Lamar, General Outdoor, Martin Communications, Adams Advertising, Foster Media, Adhawk Outdoor, 3M Communications, Vista Media, Van Wagner, Patrick Media and Gannett Outdoor. Outdoor advertising appraisal assignments have included valuation of billboard leasehold interests, leasehold bonus value, intangibles and structure value, fair market rent determination for lease negotiations and economic studies for litigation purpose. The firm has also been involved with Caltrans permit submission and review of Caltrans requirements.

Donna Desmond Associates also provides consulting services to public entities and private parties interested in development of static and digital billboards. The firm has assisted the cities of Sacramento, Buena Park, Oakland, Rohnert Park, South Gate, Antioch, Benicia and others in evaluating proposals for billboard development on private property.